What is Social Media Marketing? 

Online social networks, communities, interactive blogs, wikis or any other collaborative Internet forms of media can be used for building relationships, marketing, sales, public relations and customer service. Common social media marketing platforms include Twitter, LinkedIn, Facebook, and YouTube.  In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property. These sites contain user-generated content, and everyone takes on life of its own by being the result of the users involved. 

Another feature of social media is content is often easily published and shared with others in the community. Social Media is unlike any other Internet Marketing activity in the facet that it requires much more user engagement, transparency, networking and building your brand over time. It's about expanding your influence online and not always about the direct sale. Social media marketing is a branding technique which can yield huge returns through viral, brand recognition, good will, and it can create brand evangelists. It's is one piece of the Internet Marketing pie which should be included in every online marketing strategy plan. 

Social Media Set Up & Branding 
Synergy Buzz Marketing sets up your social media portfolio of profiles, branding all major pages with your logo, marketing message, and identity. With an initial set up of 120 social media profiles, and more in-depth work on the top ten of those networks, we are able to syndicate your content and update across several networks at once while simultaneously building each network of influence. 

Here's what we do:

   1. Create buzz and newsworthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media   marketing work, it replicates a message not through the purchase of an ad, but through user-to-user contact.
   2. Build ways through your fans that your brand or company can promote it themselves in multiple online social media venues. 
   3. Encourage users to participate and dialogue by creating engaging and high interest content relevant to your audience. 

Social Media and communications Planning
Synergy Buzz Marketing will work with to create a custom social media communications plan to suit your needs.  By learning about your company and researching your competitors, we will be able to provide the social media strategy for you.  

Online Identity Strategy 
We will work with you to help find your voice in social media. If you can not use social media platforms as an ad or press release, how do you use them? This is what we help you figure out by offering content creation planning ideas and implementation. 

Ongoing Social Media Management 

Setting up social media is a very small part of social media marketing. Social media marketing only works if you work it.  This means consistent publishing, audience building, value being created, and engage with your audience. Synergy Buzz Marketing offers ongoing social media management for you.

Contact
Synergy Buzz Marketing today for your company's next social media marketing strategy.